TikTok is introducing a updated setting that permits them to cut down on the quantity of AI-created media appearing in their timelines. This step comes as the company announced that it now features over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This shift comes amid a rise in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising content creators on another major platform only show clips produced artificially. A considerable share of this content is classified as low-quality AI content, a term for substandard, factory-style content that is frequently nonsensical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, including AI artwork to science explainers, and we intend to provide users the ability to see more or less of that, based on their own choices,” commented a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its network labeled as made with AI. In total, over 100 mn videos are added to the service daily, making AI-generated material a minor portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the volume of artificial media they watch by accessing the content preference setting in the platform and selecting AI-made media. Further subjects that are already be adjusted under the filter include news, clothing, aesthetics, and choreography.
Platform Guidelines
The platform’s rules mandate content makers to identify “realistic” AI-made content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
In addition, the app will now add an artificially created label to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying artificial media. This action is intended to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is also introducing a two million dollar awareness program for specialists and institutions to create learning resources about using AI responsibly. This program will support non-profit groups dedicated to training programming and robotics.
Content Safety Approach
TikTok has defended its content review process, following controversy over proposals to cut jobs for a large number of content moderators in the UK. TikTok is expected to eliminate hundreds of positions in its content moderation division in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most distressing content prior to it has to be seen by people. The platform reported a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”
